AI Insights · Timothy · July 2023
Top 5 Beauty Retail iOS Apps in Africa Q2 2023
In Q2 2023, the top beauty retail apps on iOS in Africa showed varied performance trends in terms of downloads and active users. Detailed insights and data are available from Sensor Tower.
Throughout the second quarter of 2023, the top five beauty retail applications on iOS in Africa displayed diverse trends in weekly downloads and active users. Here's a closer look at their performance:
باث&بودي وركس experienced fluctuating weekly downloads, peaking at 5.5K in the week of April 24. The app saw a consistent number of weekly active users, starting from around 4.6K in late March and reaching up to 6K by the end of June.
Beauty Bar EG saw a significant spike in weekly downloads, hitting 1.7K in late April. The downloads then stabilized, fluctuating between 500 and 1K towards the end of the quarter.
FACES Beauty – فيسز showed a steady number of weekly active users, maintaining around 3K throughout the quarter. Weekly downloads were more varied, with a noticeable peak of 711 in early May, before settling down to around 300 by the end of June.
Nabda had a modest performance in weekly downloads, reaching a high of 1.1K in mid-April. However, downloads dropped significantly to below 300 in the following weeks, showing some recovery towards the end of June with 228 downloads.
Feel22-Your Beauty, Your Terms maintained a relatively stable download rate, with a peak of 486 in late April. The app saw a dip in downloads to as low as 155 in early June but ended the quarter with 234 downloads.
For a more detailed analysis and additional insights, visit Sensor Tower.
